About Us

For over 20 years, Diamonds Direct has provided the highest quality diamonds and jewelry to clients across the United States. But we were missing a crucial aspect of the business: a luxury timepiece boutique.

So, in 2014, we launched the Diamonds Direct Watch Boutique. We didn't want to carry the same brands as anyone else in the area so we looked for brands typically sold on Fifth Avenue in New York or on Rodeo Drive in California and brought them to Charlotte. Our team regularly travels to Switzerland, the heart of watchmaking to hand select the finest timepieces at the best value.

Want to learn more about our watches? Stop by and see us. Our comfortable, no-pressure environment features relaxing couches, sports on TV, and of course, high-quality watches.